This year, in April, Apple's privacy settings were updated so that iPhone users could refuse advertisement. This change had consequences on advertising sales on all social networks. In July, Facebook declared that there was even the possibility of its sales growth stagnating. Apple's new privacy policy makes it difficult for advertisers to target their products to the public without the user's prior consent. Facebook is under pressure in this situation.
Check here for more: https://br.investing.com/analysis/nova-politica-de-privacidade-da-apple-ameaca-crescimento-do-facebook-200445497
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