TikTok is developing a tool for sharing adtech data

According to Business Insider, TikTok is in the process of developing an advertising technology solution with a strong focus on privacy. Known as PrivacyGo, this tool operates akin to a data clean room, enabling advertisers to share information about their target audiences, including email addresses, while preserving anonymity.

Check more in: https://www.businessinsider.com/tiktok-quietly-building-data-sharing-tool-advertisers-2023-8

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